Apple Macbook Pro 14 M4 Chip 10 Core Cpu 10 Core Gpu 16GB RAM 512GB SSD

Get the highlights.

Built for Apple Intelligence.
Personal, private, powerful.

M4, M4 Pro, and M4 Max.
Ready for whatever’s impossible.

Longest battery life ever in a Mac.
Up to 24 hours

Liquid Retina XDR display.
Bright beyond belief.

12MP Center Stage camera.
Keeps you front and center.

Performance

Pro all out.

The most cutting-edge chip lineup ever created for a professional laptop is found in the MacBook Pro. The M4 family of chips offers you speed and capabilities you never imagined possible, including quicker unified memory, better machine learning accelerators, and phenomenological single- and multithreaded CPU performance. The potent Neural Engine also enables AI activities like on-device video captioning and image upscaling.

Apple Intelligence features fly.

MacBook Pro with
M4 Chip is up to 3.4x faster than M1

MacBook Pro with
M4 Pro Chip is up to 3x faster than M1 Pro

MacBook Pro with
M4 Max Chip is up to 3.5x faster than M1 Max

Next-level graphics performance. Game on.

Run graphics-intensive workflows with a responsiveness that keeps up with your imagination. The M4 family of chips features a GPU with a second-generation hardware-accelerated ray tracing engine that renders images faster, making gaming more immersive and realistic. Dynamic Caching optimizes fast on-chip memory to dramatically increase average GPU utilization driving a huge performance boost for the most demanding pro apps and games.

Apple Intelligence.

Genius at work.

Apple Intelligence is a personal intelligence system that facilitates seamless writing, self-expression, and task completion. You may feel secure knowing that no one, not even Apple, can access your data thanks to its ground-breaking privacy features.

Writing Tools

Writing Tool may summarise a selection of your content with a click, check it, and edit it until the tone and words are perfect.

Siri

Speaking with Siri is now more natural than ever thanks to a completely redesigned interface, improved language comprehension, and the option to type to Siri whenever it’s most convenient for you.

Priority Messages 

Receive time-sensitive notifications at the top of your email, such as a reminder to check in for your flight or an invitation to a meeting in an hour. Additionally, Mail facilitates quick message summarisation.

Great powers come with great privacy.

Your privacy is safeguarded at every stage by Apple Intelligence. Through on-device processing, it is incorporated into the very fabric of your Mac. Therefore, it is aware of your personal information without gathering it.
Additionally, Apple Intelligence can use larger server-based models that run on Apple silicon to handle more complicated requests for you while maintaining your privacy thanks to the ground-breaking Private Cloud Compute.

Battery

We can do this all day. And night.

 With a 24-hour battery life, the new MacBook Pro M4 boasts the longest battery life of any Mac. It also features rapid charge, which enables it to reach 50% charge in just 30 minutes.  You can spend more time considering an outlet for your interest rather than your laptop because all models perform the same whether plugged in or not.
A 24-hour battery life 
Up to 14 extra hours compared to the MacBook Pro with Intel Processor.

macOS

Sharp as a Mac.

Tens of thousands of apps, including your favourite games, productivity apps, and the most productive pro apps, are optimised to fully utilise macOS. These applications simply take off with the M4 family of processors.